Vision: To envisage society based on social equality free from socio-economic exploitation,
Values: No discrimination on the basis of gender, caste, religion & race, peoples, participation, pro poor approach, Equity and Justice through Empowerment.

Mission: IDEA works towards facilitating the creation of strong community level organisation of the rural poor to enable them to assert for their rights for a dignified human existence.

IDEA organises groups of the rural poor, lays a lot of emphasis on intensive interaction with its target groups to raise their level of consciousness about the social, cultural, economical and political factors that enmesh them in their prevailing trap of poverty.